Dashboard
Welcome back — here's how Aethel is trading today.
Total Revenue
$2.45M
▲ 12.5%
Total Orders
1,842
▲ 8.3%
Gross Profit
$735K
▲ 15.7%
Avg. Order Value
$1,331
▲ 5.6%

Sales Overview

$1.0M$750K$500K$250K$0
Feb 1Feb 8Feb 15Feb 22Feb 28

Top Products

Oakframe Writing Desk
$245K
Ceramic Vessel Set
$185K
Brass Table Lamp
$142K
Linen Throw — Ash
$118K
Walnut Wall Shelf
$96K

Recent Orders

Activity Feed

Active Customers
312
▲ 6.1%
Open Deals
47
▲ 12%
Pipeline Value
$518K
▲ 9.4%
Win Rate
34%
▼ 1.2%

Contacts

CompanyOwnerStageValueLast touch
SKUs Tracked
1,284
▲ 24
Stock Value
$1.12M
▲ 3.8%
Low Stock
3
Needs reorder
Out of Stock
1
▲ 1

Stock Levels

SKUProductWarehouseOn handStatus
Orders (MTD)
1,842
▲ 8.3%
Revenue (MTD)
$2.45M
▲ 12.5%
Refund Rate
1.4%
▼ 0.3%
Fulfilment
98.2%
On time

All Orders

OrderCustomerItemsTotalStatus
Open POs
18
▲ 4
Spend (MTD)
$412K
▲ 7.2%
Active Suppliers
36
▲ 2
Avg. Lead Time
11d
▼ 1.5d

Purchase Orders

POSupplierItemsTotalExpectedStatus
Cash on Hand
$1.08M
▲ 4.1%
Outstanding
$164K
9 invoices
Expenses (MTD)
$1.72M
▲ 6.0%
Net Margin
30%
▲ 2.1%

Revenue vs Expenses

RevenueExpenses
Sep
Oct
Nov
Dec
Jan
Feb

Invoices

InvoiceCustomerAmountStatus
Headcount
48
▲ 3
Open Roles
5
2 in interview
Avg. Tenure
3.4y
▲ 0.2y
On Leave Today
4
Fully covered

Team

NameRoleDepartmentStartedStatus
Saved Reports
24
▲ 3
Scheduled
7
Weekly & monthly
Generated (MTD)
156
▲ 12%
Last Run
2h
ago

Sales Summary

Revenue, orders, and AOV by channel and product line.

Inventory Valuation

Stock on hand and its value across every warehouse.

Profit & Loss

Monthly P&L with revenue, cost of goods, and expenses.

Customer Cohorts

Retention and repeat-purchase rates by first-order month.

Supplier Spend

Spend by supplier, lead time, and on-time delivery rate.

Tax & VAT

Collected and payable tax by period, ready for your accountant.

Company Profile

Regional

Notifications

Low-stock alertsNotify when a SKU drops below its reorder point
Daily sales digestEmailed summary at 8:00 each morning
Overdue invoice remindersAuto-nudge customers past their due date
New order pushReal-time alerts for orders over $10,000

Team & Permissions

UserRoleAccess
Alex MorganOwnerFull
Priya NairManagerSales & CRM
Theo BrightManagerFinance
Mara VossStaffInventory
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